Branding + Marketing

Cancer Support Facilities.

Project Description.

This group project focuses on creating modern and approachable brand assets for HopeSpring, a cancer support centre in Kitchener Ontario. The new marketing strategy involves developing partnerships with local businesses through various media.

Getting Into It.

Re-Branding HopeSpring.

Creating connection through symbolism.

This team project was developed in partnership with Chloe Reynolds, Kristi Sprague, and Jan Oliver. Our team worked together to develop the branding and then we each created deliverables. The idea of the branding was to bring a young and fresh approach to HopeSpring's branding and create a relatable design which reflects their values.


Universal Illustration.

Creating relatable representations.

All illustrations were made by Kristi Sprague

Although not designed by myself, including these illustrations is the connecting element between all deliverables. The illustrations were created as a diverse array of relatable characters with no particular skin colour or face.  The sketched style reflects the personal touch of the HopeSpring brand and keeps it loose and upbeat.

Sponsorship Proposal.

Connecting with potential sponsors.

Deliverable #1

The sponsorship proposal was targeted towards an audience of potential sponsors, this being local businesses. We felt this was a necessary deliverable as it created a means of informing and persuading potential sponsors in the hopes of receiving more donations. This did not currently exist in HopeSpring's previous branding. Scroll through below!

Trifold Brochure.

Reaching potential clients.

Deliverable #2

The purpose of the trifold brochure was to inform the potential client base of the services offered with HopeSpring to bring awareness to the organization. The content was taken from the sponsorship proposal and shortened for an easier consumer deliverable. This pamphlet was to be displayed at the front desk of local medical centres or hospitals.

Final Design.

Putting it All Together.

The list of overall deliverables.

  • Brand Guidelines (Kristi Sprague)

  • Social Media (Jan Oliver)

  • Posters (Jan Oliver)

  • Motion Graphics (Jan Oliver)

  • Sponsorship Proposal (Tate Cooper)

  • Trifold Pamphlet (Tate Cooper)

  • Website (Chloe Reynolds)