A key factor in the layout of this application was creating strategic placement for buttons and clicks which encouraged the user to continue through the adoption process. This includes placing buttons on the right side of the screen closest to the thumb and offering bright buttons for the encouraged selection.
With the target audience ranging from 18-55, the use of this application had to be universal for all levels of technological capabilities. Through use of limited choices and easy to identify icons, this app was designed with all users in mind. Using minimalism helps to create a more simplified process for a complicated decision.
One of the most noticeable characteristics of the design includes a focus on cute photography. It was important to include images which fostered feelings of love and sympathy. These images were carefully selected to represent the personality of the animal and make connections with the viewer.