Orca - Modern Architecture
The concept of Orca was developed as a modern architecture firm. The name was derived from the smooth and rounded modern forms of the Orca whale. The goal of this project was to blend simplicity and elegance in a modern visual.
Getting Into It.
Combining bold form and beauty.
The overall colour palette is again based on that of the Orca whale, an off black and bright white create stark contrast and simplicity at the same time. Inspired by the strong yet graceful form of the Orca whale, the elements of this brand strive to represent strong figures through curved lines and soft edges.
Inspiration from nature.
The idea of echolocation is used throughout the design deliverables as a symbol to represent the company's ability to discover and navigate the unique elements of each building. This is shown through thin line work which brings an element of elegance to each design deliverable and connects the brand across multiple platforms.
Developing a Logo.
Using form to create design.
The logo was extracted from the curved letters in the name “Orca”. When typed in full uppercase form, each letter was sliced to combine only the curved forms of each letter.
This logo was designed to be easily integrated into corners and to be used either with or apart from the company name.
Putting it All Together.
The final Orca branding solution.
By developing a branding solution which incorporated both strong shapes and thin lines, the brand is able to communicate a modern and simplistic elegance.