The overall colour palette is again based on that of the Orca whale, an off black and bright white create stark contrast and simplicity at the same time. Inspired by the strong yet graceful form of the Orca whale, the elements of this brand strive to represent strong figures through curved lines and soft edges.
The idea of echolocation is used throughout the design deliverables as a symbol to represent the company's ability to discover and navigate the unique elements of each building. This is shown through thin line work which brings an element of elegance to each design deliverable and connects the brand across multiple platforms.
The logo was extracted from the curved letters in the name “Orca”. When typed in full uppercase form, each letter was sliced to combine only the curved forms of each letter. This logo was designed to be easily integrated into corners and to be used either with or apart from the company name.